Tiger and Goat: It's all in your genetics xxx

Denim brands - they're a dime a dozen..or so the saying goes. Walk into any retailer that has a denim destination and you are inundated with choice..and I should know, I used to buy denim for Target spending many hours walking the floors of American department stores trying on hundreds of jeans in search of that perfect pair. And what makes a perfect pair of jeans you ask..well first and foremost it's the fit..the shape of the rise plays such a critical part in how they sit on your body..if that curve in the pattern is too sharp or too rounded you'll have an ill fitting pair of jeans that either rides up your backside or gapes at the small of your back..and really who wants that? Next up is the quality of the denim..if it's too cheap the fabric becomes chewy..wear it a couple of times, wash it and you have a pair of jeans that no longer fits you unless you wear a belt! Then there's the different washes; the styling; clean denim or with abrasion???...throw into the mix that we are all shaped differently and you can see why shopping for jeans can become a real struggle.

Enter Genetic Denim..a denim brand that recognises that every individual has a specific genetic code and body type and seeks to present the best possible fit for all..."accentuating assets rather than forcing everyone into the same mold". Brilliant. Genetic denim is the embodiment of well crafted and innovative denim made with the finest materials (it is actually recognised for using the softest fabrics in the market..gotta love that!) and for offering the most flattering fits. Excellent. Plus they tailor their denim to different personalities..if for example you're glamourous and alluring (aren't we all?) Genetic Denim suggests Shane their signature skinny jean. A jean that is all around flattering with a twisted seam that perfectly contours your legs and thighs creating a long lean silhouette. Perfect sign me up.

However if after all of this you still aren't convinced just check out who (other than me) is wearing these fabulous fashion forward and underground cool jeans. xxx